Speedlink International Logistics Ltd, the Belfast and Dublin based logistics company, provides customers with an international courier service for urgent deliveries, anywhere in the world.
The company was selected to showcase its specialist Free Running Explosure Detection Dogs (FREDDs) service as part of ITV’s ‘Dogs with Jobs’ programme, which offered a behind-the-scenes look at the remarkable air cargo screening process that is being utilised by many companies across the island of Ireland.
The logistics sector in Northern Ireland is highly competitive, and to help Speedlink International Logistics stand out, NAKEDPR conducted an in-depth analysis of what makes the company unique. We highlighted its specialist FREDDs service and the significant benefits it offers to businesses across the island of Ireland. To maximise exposure, NAKEDPR developed and executed a comprehensive PR strategy, including drafting press releases and appointment pieces, creating a targeted social media plan, producing engaging video content, and coordinating professional PR photography. We also secured press coverage, managed media relations, and ensured strong visibility across key industry channels. As a result of its participation in the show, Speedlink International Logistics received widespread recognition from both existing and potential customers, leading to increased brand awareness and a stronger market position.
Read the full coverage here
Following the release of the PR campaign in August 2024, we achieved:
Campaign pieces of online and print coverage in August 2024.
million people reached through print, online and broadcast media
During the campaign NAKEDPR delivered the following:
Speedlink International Logistics engaged the services of NAKEDPR to promote the company’s participation in ITV’s ‘Dogs with Jobs’ TV series to raise awareness of our specialist FREDDs service. As a result of the extensive public relations campaign, NAKEDPR helped garner a vast amount of coverage relating to the show and FREDDs and helped us secure exciting PR opportunities that would have been unavailable to us otherwise. No task was too big or small for the team, who were all very accommodating to our requests. Thank you to all for their help and support.
David Rogers,
Director, Speedlink International Logistics.
