Armoy Road Races.

One of our longest-standing clients, NAKEDPR has worked with the Armoy Motorcycling Road Racing Club (AMRRC) since 2012. The Club is a volunteer-led organisation of 500+ members, based in the village of Armoy, Co. Antrim.Every July, the Club hosts the hugely popular and highly acclaimed Armoy Road Races. This thrilling two-day event is one of Ireland’s most exciting road races, attracting over 12,000 riders and visitors from around the world.As AMRRC’s appointed communications consultant, NAKEDPR is responsible for managing public relations, marketing, media relations, stakeholder engagement, crisis communications and event management of the official launch and corporate hospitality during race day, to promote the event to its global attendees, as well as enhancing community involvement.

Measuring success.

Developed and delivered a full PR, comms, and event management plan with clear timelines, covering sponsors, vendors, budgets, marketing, PR, policies, and task allocation. Issued pre- and post-event press releases, arranged media coverage and interviews at local, regional, and national levels. Liaised with stakeholders including AMRRC, suppliers, council reps, sponsors, and media to ensure smooth coordination and timely communication. Managed legal and environmental compliance, insurance, and Council requirements. Organised and hosted the Corporate Hospitality marquee for VIPs and sponsors. Supported the Club with marketing materials and occasional social media content plans. Produced a crisis communications plan to address risks, from environmental issues to race-day incidents.

What we achieved.

Following the April 2025 PR campaign, NAKEDPR achieved widespread media coverage, with all activity closely monitored throughout.A post-event evaluation was carried out to assess the campaign’s success, highlight key achievements, and provide recommendations for future improvement.NAKEDPR also successfully managed race sponsorships, secured funding, and handled all race-day incidents effectively.

Campaign pieces of online and print coverage in April 2025

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Over a million people reached through print, online and broadcast media

What we delivered.

During the campaign NAKEDPR delivered the following:

NAKEDPR was appointed as our PR Consultants in 2012, and ever since, our road-racing event has gone from strength to strength. NAKEDPR has placed Armoy Road Races firmly on the map, both locally and internationally, providing a high level of quality media coverage using both digital and traditional methods all over the world. This has enabled us to promote our road-racing event as far and wide as possible, which consequently boosted funding. Jackie has been instrumental with her sage advice and her knowledge of the racing landscape and has often pre-empted and solved issues before they became a problem.

Bill Kennedy MBE Director of the Club AMRRC

028 9091 8675

hello@naked-pr.com

Armoy Road Races.

Measuring success.

What we achieved.

What we delivered.